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Harlow’s leads the charge for government aid
to entertainment venues

July 31, 2020

Amber DeLaRosa’s music career seemed to be picking up speed last year. She released two singles and, though she kept her day job as a nanny, began to make some money as a performer playing live shows at Sacramento venues at least once a month.

When the pandemic forced concert halls to close, DeLaRosa faced a challenge to her progress.

“As an artist, your biggest currency is momentum,” DeLaRosa said. “You’re gaining one fan at a time every show. You know that you’re going to sing to a crowd of strangers, and you’re hoping that just one of those people latches on and wants to go home and find your music further.”

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Harlow's creates new organization to save Sacramento's entertainment industry
July 21, 2020

SACRAMENTO, Calif. — As the pandemic continues to wreak havoc on businesses and the economy, the entertainment industry is one that has been hit particularly hard as officials crack down on gatherings — both small and large — to slow the coronavirus spread.

"No one knew the actual gravity of the situation. When it first started, we thought we’d be closed for maybe a month or two," said Daniel Romandia, Marketing Director at Harlow's & the Starlet Room.

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Local, national efforts work to save concert venues hit hard by pandemic 
July 21, 2020

SACRAMENTO, Calif. (KTXL) — Concert venues were among the first businesses to shut down because of the pandemic and they could be some of the last to reopen.

But efforts are underway to provide them a lifeline.

The National Independent Venue Association is asking people to go to and sign the petition urging members of Congress to support the RESTART Act. The bill would provide partially-forgivable loans, giving businesses like concert venues a chance to survive COVID-19 closures.

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